MARCH–ING THE WAY FORWARD: WHERE TO CATCH DECIDEDLY NEXT MONTH

By: Louise Bredholt

Decidedly has a busy month ahead. But you can catch us at one of the events we’ll be speaking at throughout March. First up is the Insight Show, followed by Impact – the MRS Annual Conference. Here’s a little taste of what to expect.

Insight Show 2019

7th March as part of Marketing Week Live, Olympia Central, London, 12:20 – 12:40 pm

Get beyond claimed and recalled behaviours in research: How Disney used passive observation to get the full picture of kids’ leisure time with Decidedly.

The Insight Show is back at Marketing Week Live and we’re excited to be on the speaker list this year! Decidedly CEO Catherine Crump will be taking to the stage with our client Disney. On the agenda: Passive observation. All will be revealed on this powerful methodology that’s getting us closer to real behaviour in real time – by harnessing the latest in smart home and wearable technology. Find out how passive observation overcomes issues of claim, recalled, unconscious and subconscious behaviours. Get inspired by our tips and tricks and also discover where it will go in the future. We’ll bring it all to life with a case study of how Disney got beyond what people said to build the full picture of how kids spend their leisure time. The Insight Show and our session are free to attend for insights, research and data analytics professionals so register online.

Impact 2019 – MRS Annual Conference

13th March, The Grange Tower Bridge Hotel, London, 15:10 – 16:10 pm

Navigating the unchartered: unlocking new growth opportunities in unexplored markets

Unlocking new growth opportunities is the elusive quest of any brands. But how do you enter into the new unknown? Learn from 3 brands that have got it right, using insight as their guide to tap into new audiences and navigate emerged categories, even cracking the newly legalised cannabis market in Canada. Hear success stories from Formula 1, Pan Macmillan and VIVO Cannabis and discover their top tips for unlocking growth for your brand. Our CEO Catherine Crump will be chairing the panel featuring the line-up you won’t want to miss. Tickets are available to book online.