Twitter polls versus Google Consumer Surveys: The good, the bad and the ugly

This month Twitter rolled out a polling functionality to all users. With just two options and running for only 24 hours, the polls are very simplistic and are very unlikely to set the world of market research alight.

But as proponents of more agile and nimble ways of conducting research we were intrigued to find out how and indeed whether this new tool worked. So we put it to the test.

We set up a poll from the FreshMinds Twitter account, asking our followers to vote on whether they preferred Halloween or Bonfire Night- a tough choice for many, myself included! And we decided to ask the same question on Google Consumer Surveys to see how the two tools compared.