What will teenagers spend their money on in 2017?

In February, Decidedly launched Teens in 2017, which is a new piece of research designed to help brands to better understand and connect with today’s teenagers, powered by Acumen.

As part of the research, we sought to understand teenagers’ spending plans for the year ahead. So what did we uncover?

Teens predict that a significant proportion of their budget will be spent on non-essentials and impulse buys in the coming year. Three quarters of teens plan to spend money on clothes. And eating out and music are other key areas where they expect to spend money.

But not all of their spending will be frivolous. Half of teens concede that groceries will be a key area of expense in the coming year.