Each month we bring you our news round- up – a summary of the latest digital trends, innovations and new technologies to help you navigate today’s fast-paced, tech-enabled world.
Digital grocery retail is on the rise
Digital grocery retail is on the up in the UK. Growth in this area is predicted to rise by as much as 123% by 2018. This observation is sure to increase investment in mobile marketing and responsive web design. So it’s no wonder companies like Sainsbury’s are introducing new platforms, so they can observe and respond to customer feedback more easily through social media sites.
Weather-dependent campaigns – the latest development in real-time marketing
French fashion company, La Redoute, have shown they’re at the forefront of advances in real-time marketing with a new, weather-dependent advertising campaign. Using weather data collected from sensors, they’ve created adverts that respond to changes in the weather by displaying images of appropriate clothing. Earlier in the year, George by Asda, launched a similar initiative, which featured digital advertising banners that changed according to weather conditions. With multiple companies adopting this approach, it seems that weather-related, real-time marketing is becoming a useful tool for fashion brands.
Social media used for credit checks
Lenddo, a Filipino financial lender, is pioneering a new approach to determining their customers’ credit scores – by looking at their social media activity. To access customers’ suitability for a loan, Lenddo scours social media sites, like Facebook, to see who they are connected to. With US financial firm, Movenbank, looking to introduce the practice in the UK, and Wonga already taking digital purchase and browsing data in account when deciding how to treat potential loan applicants, it seems using social media and online data to determine the suitability of applicants is spreading far beyond the recruitment industry.
Tablet use hits a record high
Tablet use recorded in the US is up 18% on the previous year, with over 50% of professionals now using tablets at work. The technology has also been seen to drive productivity by making it easier for workers to consume information on the go. With this in mind, it’s unsurprising that an increase in the use of tablets is also predicted for the education system; where digital resources are greatly enhancing the learning experience. This trend only looks set to grow with new players entering the market, including Tesco with Hudl, a more affordable alternative to the models produced by Apple and Samsung.