This June, we’ll be out and about speaking at a number of conferences, including Marketing Week Live, The Market Research Summit and The Platforum’s Technology Showcase: Top Gear III. Join us to hear how we combine research, digital strategy and data analytics to drive growth for our clients in an increasingly competitive and media fragmented world.
Marketing Week Live, Olympia Grand
A Voyage of Discovery – Using Insight to Double The Size of Investec’s High Net Worth Customer Base
Wednesday 25th June at 2:30pm
Join FreshMinds CEO Caroline Plumb and Investec’s Head of Retail Marketing Iain Clark at Marketing Week Live this June. You’ll hear how Investec has used insight to double the size of its high net worth customer base through innovative new product and proposition development. And you’ll discover how insight has inspired a culture of innovation within Investec and influenced every aspect of its private bank account: Voyage by Investec. Marketing Week Live is free to attend so register online to secure your place.
Social Media Data – Friend or Foe?
Thursday 26th June at 2.30pm
Social data provides a huge opportunity for brands to understand more about and engage with their customers. But how do you harness social data to do this effectively? And how do you navigate the minefield of data privacy issues? Our Digital Director, Matt Rhodes, addresses these questions and more at Marketing Week Live. In this interactive session, Matt will explore social data, shedding light on the opportunities and challenges it provides for brands.
The Market Research Summit, Glaziers Hall
Is Market Research, As We Know It, Dead?
Wednesday 4th June at 9:40am
At last year’s Market Research Summit, FreshMinds’ CEO Caroline Plumb, made the industry sit up and listen with her presentation on why market research needs to change. So it’s only fitting that she kicks off this year’s Summit by chairing a panel discussion on whether market research, as we know it, is dead. A host of insight professionals will be joining the debate, including Andrew Reid, the UK Managing Director of First Movies, and John Humphrey, Director of Insights at Kimberley-Clark. To see Caroline at the Market Research Summit, order your tickets online.
Are You Listening? Harnessing Social Data to Drive Business Decisions
Wednesday 4th June at 3:00pm
500 million tweets are sent every day. Facebook users share 684, 000 pieces of content every minute. And Instagram generates 1000 new comments every second. This vast amount of social data is opening up new ways of gaining insight on everything from customers to emerging trends. Drawing on case studies from global brands, our CEO Caroline Plumb explores how social media listening can be merged with other data sources, as well as traditional research methodologies, to gain high-quality insight that really moves a business to action.
Where Is Market Research Going To Be In 2020?
Thursday 5th June at 9:40am
New addition to the FreshMinds team, former AURA Director, Harry Mirpuri shares his thoughts on where our industry is heading at this year’s Market Research Summit. He’ll be taking part in a panel discussion chaired by GfK’s Colin Strong, alongside insight professionals from Sony Music and InterContinental Hotels Group.
The Platforum Technology Showcase– Top Gear III, Queen Elizabeth II Conference Centre, Westminster
A Brand-Builder’s Guide to Growth and Innovation
Wednesday 18th June, 12.55pm
The Platforum’s annual Top Gear event showcases the best in new technology and the latest digital trends. At this year’s event, our Marketing Director Helen Trim, will be taking to the stage to discuss how the application of digital technology is changing the business landscape as we know it – disrupting entire industries and existing business models. She’ll shed light on the opportunity for financial services firms to harness digital technology to develop more effective ways of engaging with customers. To hear Helen’s thoughts, secure your place online.