Lifelogging

Experience the moments that matter

What if you could get closer to consumers? What if you could experience their lives at the exact moment they’re using your product? Or interacting with your category?

 

Say hello to Lifelogging, our tool for getting behind closed doors so you can explore people’s daily lives. Through a mix of video, audio and image-based content, you’ll see how people engage with your category, brand and products – and the role they play in their lives. You’ll get to know consumers better than ever before and access deep insights – unattainable through traditional research – to help you create comms that connect, design products that fly and relaunch those that aren’t quite hitting the mark.

 

BREAK DOWN BARRIERS

 

With Lifelogging – our take on mobile ethnography – you can achieve a decidedly more honest engagement with your customers to capture the moments that matter. Discover the motivations, emotions and concerns that drive their relationship with you. Understand the triggers, influences and barriers to getting them closer to your brand. Because when you know your customers inside out, you can up your game and put what they need at the heart of everything you do.

Case
Study

 

DEDICATED FOLLOWERS OF FASHION

 

We used Lifelogging to unpick a leading fashion retailer’s core customer base and help it win new fans at home and abroad. Setting wardrobe exploration tasks and in-store missions, we helped our client to stitch together its shoppers’ psyche: what drives them, what barriers stand in the way, what they want to wear and what they are trying to achieve through what they wear.

 

The insight has helped improve our client’s offering, informing everything from product development and marketing plan to in-store layout.

Case
Study

 

DEDICATED FOLLOWERS OF FASHION

 

We used Lifelogging to unpick a leading fashion retailer’s core customer base and help it win new fans at home and abroad. Setting wardrobe exploration tasks and in-store missions, we helped our client to stitch together its shoppers’ psyche: what drives them, what barriers stand in the way, what they want to wear and what they are trying to achieve through what they wear.

 

The insight has helped improve our client’s offering, informing everything from product development and marketing plan to in-store layout.

Case
Study

 

Getting the skinny on lattes

 

What do you do when consumers have lost the taste for one of your core products?

 

When a leading coffee chain came to us with this problem we put together a series of in-store and at home missions to get to the bottom of what was going wrong. The insight from this qualitative consumer research was eye-opening. It allowed our client to see exactly how people engaged with its products, discover why sales were decreasing and seize the initiative to reverse the trend.