The key takeaways from Marketing Week Live as told in Tweets #MWL2014

In the second of our posts on June’s top marketing events, we’re exploring the highlights from Marketing Week Live through tweets from the conference. Marketing Week Live is one of the most eagerly awaited events in the marketing calendar, bringing together agency and client-side marketers and insight professionals to discuss trends affecting the industry, spark new thinking and share best practice. So what did we learn this year?

Thanks to digital technology and social media, consumers are producing more data than ever before …

… but with privacy concerns playing on consumers’ minds, brands need to take a cautious approach to using this data.

Nick Dutch, Head of Digital at Dutch, gave a fascinating insight into how the company’s mobile-first strategy has helped it to innovate and drive growth


Brands have recognised the power of creative consumers and are starting to work with them on everything from product development to marketing




Digital plays a central role in consumers’ lives and their relationships with brands …


… so it can no longer be viewed as a sub-discipline of marketing