In the second of our posts on June’s top marketing events, we’re exploring the highlights from Marketing Week Live through tweets from the conference. Marketing Week Live is one of the most eagerly awaited events in the marketing calendar, bringing together agency and client-side marketers and insight professionals to discuss trends affecting the industry, spark new thinking and share best practice. So what did we learn this year?
Thanks to digital technology and social media, consumers are producing more data than ever before …
Inspiring presentation by @MuliaJonro from @Pret “90% of the world’s data was created in the last 2 years” #MWL2014 pic.twitter.com/gkmPM38asp
— Five by Five (@FivebyFiveUK) June 25, 2014
… but with privacy concerns playing on consumers’ minds, brands need to take a cautious approach to using this data.
56% of people are concerned about their social media privacy says @mattrhodes #MWL2014
— FreshMinds (@FreshMindsTeam) June 26, 2014
Nick Dutch, Head of Digital at Dutch, gave a fascinating insight into how the company’s mobile-first strategy has helped it to innovate and drive growth
.@Thedutch81: “@dominos has gone from trad bricks & mortar to having most business coming thru digital” #mwl2014 pic.twitter.com/dg93kDgD63
— dotmailer (@dotmailer) June 26, 2014
Great lesson from @dominos – ‘just because we’re an early adopter, doesn’t mean we’ll stay at the front. Need to keep innovating!’ #MWL2014
— dotmailer (@dotmailer) June 26, 2014
Brands have recognised the power of creative consumers and are starting to work with them on everything from product development to marketing
Passion a recurring theme in today’s talks, @LEGO_Group & @Nissan marketers tap into users’ passion to connect with consumers #mwl14
— Adele Ghantous (@adeleghantous) June 26, 2014
The best marketers don’t do everything. They work with the right people. – Peter Espersen @LEGO_Group #MWL14 @MWL2014
— Louie Chow (@louiechow) June 26, 2014
The future of product development will be a social process say @LEGO_Group #MWL2014 #MWL14
— Brand Learning (@brandlearning) June 26, 2014
Wow! #Lego co creators gets 1% of profits. Postman from London might be planning his Royal Mail exit soon. #MWL2014 @markandrewlee
— scott mccubbin (@mccubs) June 26, 2014
Digital plays a central role in consumers’ lives and their relationships with brands …
11% of consumers are now using tablets as their primary browsing device #MWL2014
— Experian Marketing (@ExperianMkt_UK) June 26, 2014
.@skipfidura: @Capgemini stats 21% ALL sales happen online; 1 in 5 trans never involve face-to-face w/ cst #MWL2014 pic.twitter.com/nPipTcpBrU
— dotmailer (@dotmailer) June 26, 2014
… so it can no longer be viewed as a sub-discipline of marketing
We have to stop talking about #digitalmarketing and start talking about marketing in a #digital world #mwl14 #mwl2014
— Adestra (@adestra) June 26, 2014