HOW TO UNLOCK GROWTH:LEARN FROM FORMULA 1, PAN MACMILLAN AND VIVO CANNABIS AT IMPACT 2019
By: Emma Muckersie
Unlocking new growth opportunities is the elusive quest of any brand. But how do you enter into the unknown?
Find out at our session at Impact 2019, the Market Research Society’s Annual Conference, on Wednesday 13th March 2019.
Our CEO, Catherine Crump, will be chairing Navigating the Uncharted: Unlocking Growth Opportunities in Unexplored Markets. And we’ll be joined by some very special guests. Formula 1, publishing giant Pan Macmillan and Canadian cannabis brand VIVO Cannabis will all be taking to the stage to share their own growth stories. Find out how these three brands have used insight as their guide to tap into new audiences and navigate emerging categories.
For Formula 1, this was about innovating – growing and changing to win the fans of tomorrow, whilst maintaining its heritage and its appeal to existing fans. Flamingo helped the brand understand the true nature of F1’s appeal, uncovering insights which have guided its strategy and driven impressive growth.
Pan Macmillan wanted to move beyond the artistry of an author and position their work like any other commercial brand. Working with Boxclever, it’s been able to turn authors into brands in their own right. It’s equipped them with brand positioning and communications strategies that have resulted in a significant growth in readership.
The question for VIVO Cannabis was how to crack the newly legalised cannabis market in Canada. But how do you create, launch and support a new brand into an undefined market, avoid of consumer understanding? Hear how VIVO Cannabis did it, together with Research & Incite.
Come along to our session as we explore the key to these brands’ success stories. Hear how they found new ways to truly understand consumers wants and needs and have used these as a springboard for innovation. We can’t wait to see you there.