Understanding what really matters to people now and what it means for your organisation
Home Truths is built on an in-depth lifelogging study with a number of households across the UK. It uses vlogging techniques to record people’s real actions and feelings throughout the pandemic.
Developed with our sister agencies Populus and BrandCap, Home Truths blends insight and consultancy to help understand what really matters to people now, and what this could mean for your organisation.
It provides rigorous and practical insight to help businesses make informed, confident decisions, and to balance the immediate needs of today with the steps needed to ensure growth in the future.
Some of the areas covered include:
Our lifelogging study of households has highlighted 10 important considerations for brands