FreshMinds is now Decidedly

FreshMinds is now Decidedly

Founded in 2000, FreshMinds has gone from strength to strength, gaining recognition across the industry for a leading approach to insight and innovation consulting. Over the past two decades, we’ve bolstered our offer, grown our client list and picked up an impressive number of awards along the way.


But now, after 18 years as FreshMinds, we’ve moved onto an exciting new chapter.


We’ve transformed our business to enable our clients to make critical decisions and act decidedly about the future.


How? We’ve harnessed technology to innovate within our own offer, challenge conventional thinking, find the edge of our industry and, above all else, find better ways of accessing insights, bringing them to life for our clients and helping them get further, faster.


And because we’ve changed, we’ve changed our name too.


Introducing Decidedly.


Hear our CEO, Catherine Crump, explain why we’ve renamed.


The recruitment consultancy ‘Freshminds’ will continue to trade under the same name with their established UK and European clients and candidate network.

Here’s the journey FreshMinds has been on to become Decidedly

Caroline Plumb and Charlie Osmond - FreshMinds founders


FreshMinds is founded by Caroline Plumb and Charlie Osmond

MRS Evidence Matters logo


FreshMinds wins best Market Research Agency and Best Place To Work at the Market Research Society Awards

Decidedly awards


FreshMinds does the double, winning best Market Research Agency at the Market Research Society Awards in London for the second year in a row

Decidedly awards celebration


FreshMinds wins Best Place To Work at The Market Research Society Awards

Investec logo


FreshMinds’ research with Investec developing a new private bank account wins the Market Research Society’s Award for Financial Services Research

DRUM Market Research Company of the year | Decidedly


FreshMinds wins Market Research Company of the Year at the Drum Network Awards

Catherine Crump, CEO at Decidedly


Catherine Crump becomes CEO of FreshMinds

Women in research logo


FreshMinds is recognised by clients as one of the UK’s Leading Management Consultants in the Financial Times and shortlisted for the WIRe (Women In Research) Best Places to Work Award.


FreshMinds becomes Decidedly

Decidedly white logo