FreshMinds and Sage shortlisted for Social Strategy of the Year

We’re delighted to announce that our work with Sage, a leading global supplier of business management software solutions, has been shortlisted for The Drum Marketing Awards 2014 for Social Strategy of the Year.

The Sage Business Experts (SBE) Programme is a game-changing social strategy that has enabled Sage to significantly extend the reach of its brand campaign and connect with its target market of SME owners on an unprecedented scale.

The SBE Programme centres on our Sage Business Experts (SBEs) – a group of influential individuals within the small business community that Sage has built strong two-way relationships with and engaged as brand advocates. By producing and sharing branded business advice through their extensive social networks, the SBEs connect Sage with the communities they want to reach. In return, the SBEs get exposure and support for their own businesses from a FTSE 100 brand.

To date, the Sage Business Experts Programme has given Sage direct access to an audience of almost half a million SME owners. And its impact hasn’t stopped there. The SBE Programme has positively changed perceptions of the brand and mentions of Sage in social channels have tripled.

Commenting on the nomination, FreshMinds Marketing Director Helen Trim said “I’m thrilled that our work with Sage has been nominated for Social Strategy of the Year.  It’s a smart digital content and social media strategy that provides genuine value for both Sage and the small business community.”

The winning entries will be announced at an awards ceremony on Thursday 8th May so we’ll be keeping our fingers tightly crossed for a win.