FreshMinds promotes Catherine Crump to CEO

We are delighted to announce the promotion of Catherine Crump to Chief Executive Officer. Catherine has worked at FreshMinds for 10 year, holding a number of leadership positions across the business.

“As FreshMinds reaches a new level of maturity, I’m delighted to appoint a new CEO to lead the business” said founder Caroline Plumb. “Our agile approach to insight-led innovation is really resonating with clients and the year is going from strength to strength. The time is right for a new leadership that will enable me to focus on the FreshMinds group a whole as well as ambassador roles both within and outside the research industry.”

Incoming CEO, Catherine Crump, joined in 2005 to set up FreshMinds’ consumer business from Masterfoods and prior to that PWC. Catherine then built and grew the education division before being promoted to Client Services Director. Since 2014, Catherine has served as FreshMinds’ Deputy Managing Director.

Commenting on the appointment, Catherine said: “I’m really thrilled to have been appointed to the position of CEO. I’m deeply passionate about FreshMinds, our fantastic team and the great work we deliver for our clients. The business in a brilliant place and I look forward to leading it in its next phase of growth.”

Caroline Plumb, FreshMinds’ Chief Executive Officer for the past 15 years, will remain strongly involved in the business. In her new role as Executive Chair, Caroline will continue to build relationships with FreshMinds’ key clients, acting as an ambassador for FreshMinds in the research industry and beyond.

Caroline has served as one of the Prime Minister’s UK Business Ambassadors for the past 6 years. This year, she will also represent FreshMinds as part of the Mayor’s International Business Programme – an initiative for high growth British companies.