Financial services market research

Act Decidedly about the future

We partner with the world’s most ambitious financial services brands to accelerate critical decision-making and develop future-ready products, services and strategies faster.

 

Retail banking, wealth management, savings, investments, insurance, lending and credit … you name it, chances are we’ve done it. And we’ve made a name for ourselves along the way. You’re looking at the winners of the Market Research Society’s award for Financial Services Market Research.

 

So how do we help financial services brands?

 

  • We help you truly understand your customers: By blending new and traditional market research techniques we get you closer to consumers than ever before. Explore motivations, uncover unmet needs – so you can develop new propositions that are really on the money.
  • We identify market opportunities: We forecast trends and map where the market’s heading to find whitespace and new opportunities for growth. Bank on us to keep you on the front foot.
  • We turn insights into ideas: Insights are never our end goal. We go further. Drawing on our strengths in insight, innovation and technology, we create concepts and working prototypes at speed. Test these with consumers so you can see which ideas will really fly.

 

About to embark on a piece of financial services market research or need a partner for an innovation project? Get in touch or learn more about Decidedly.

Financial Services Market Research
Case Study

 

A Voyage of discovery

 

Investec came to us wanting to develop a cutting-edge premium financial product. So, we made it a reality – from developing the product to shaping its marketing messaging to making the business case for launch. Voyage by Investec is the firm’s market-leading private bank account. Its arrival has seen Investec more than double the size of their high net worth customer base and increase the net asset value of its clients tenfold. Oh, and the account has won its fair share of awards too, winning Money Net’s Best Private Bank Account and the Market Research Society’s award for best Financial Services Market Research.

 “Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”

 

Dan Sale, Head of Digital Marketing, Investec
Financial Services Market Research
Case 
Study

 

A Voyage of discovery

 

Investec came to us wanting to develop a cutting-edge premium financial product. So, we made it a reality – from developing the product to shaping its marketing messaging to making the business case for launch. Voyage by Investec is the firm’s market-leading private bank account. Its arrival has seen Investec more than double the size of their high net worth customer base and increase the net asset value of its clients tenfold. Oh, and the account has won its fair share of awards too, winning Money Net’s Best Private Bank Account and the Market Research Society’s award for best Financial Services Market Research.

 “Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”

 

Dan Sale, Head of Digital Marketing, Investec