10 Dec 2013 Digital trends round-up – December 2013
Each month we bring you our news round-up – a summary of the latest digital trends, innovations and new technologies to help you navigate today’s fast-paced, tech-enabled world. This month same-day delivery, Twitter’s online research community and John Lewis’ prediction that 2013 will be the first ever mobile Christmas have hit the news.
Same-day delivery is fast becoming a reality
While Amazon’s recent announcement that they have set their sights on offering speedy delivery by drone has attracted both publicity and scorn in equal measure, they’re not the only retailer thinking about same-day service. The trend is also evident in online grocery retail. Just last week, Tesco followed in the footsteps of Ocado and Asda, pledging that customers would be able to order online and receive goods on the same day as of next year. With ever more retailers looking to introduce this service, consumer expectations of super-fast delivery will only add to the pressure on bricks and mortar-only stores to compete effectively.
Twitter establishes its first online research community
Twitter has launched #birdsignals, an online research community of UK Twitter users. To join and take part in monthly surveys and other research activities, users have to enter their details to see if they match the desired demographic. But what’s really interesting about this community, is that linking the service to your Twitter account is a prerequisite for taking part. This suggests that not only can Twitter gather information on how users claim they use Twitter but they should also be able to merge this with actual, behavioural data. This fusion will allow Twitter to obtain a more accurate and rounded picture of how its users engage with the site, enabling them to gather feedback on how to improve Twitter in future.
2013 – The first mobile Christmas?
John Lewis is hailing 2013 as the first ever mobile Christmas, forecasting that by Christmas day, traffic to their site from mobile devices will outstrip visits from desktop computers. And they’re not alone in their predictions. New research from Tripwire suggests that 63% of UK consumers will use a mobile device to do their online shopping this Christmas. Against this backdrop, it’s no wonder that understanding the interplay of online and offline purchase influencers is a top priority for retailers, with many, including Argos and Accessorize, harnessing apps and augmented reality platforms to take advantage of the new surge in mobile shopping.