Tom Wormald Decidedly

Decidedly Hires Director of Strategy and Insight

Dr Tom Wormald joins Decidedly as Director of Strategy & Insight. Tom brings over 20 years’ experience in insight with both client and agency side experience from Deliberata, ICM Research, the Central Office of Information and Opinion Leader. His most recent role was as Managing Director of Deliberata, establishing this start-up business within The Institute of Customer Service.

Along with his insight and consultancy expertise, commercial thinking and passion for problem solving, Tom has a PhD in Social Anthropology from the University of Manchester.

Catherine Crump, CEO of Decidedly, said on his arrival, “we’re delighted to have Tom on board. We’re all about helping our clients make confident decisions by getting to grips with their needs, designing brilliant solutions, delivering better insights and giving them confidence for the path ahead – Tom brings those skills in spades and is a fantastic addition to our leadership team!”

Welcome to the Decidedly team, Tom!

If you’d like to discuss your business challenges with Tom, contact us here.