End of Year Wrap-Up: the Best Blog Posts of 2019

2019 is almost a wrap and as we near the end of the year, we’re taking a look back at the last 12 months. At the start of the year, we were thrilled to be named one of the UK’s Leading Management Consultants by The Financial Times for the second year running. We have worked with an incredible roster of clients and were finalists for the Drum Awards ‘Best Use of Technology’ award, which recognises agencies who have embraced technology to provide world class work that is ahead of the game.

2019 has also been a year of big changes for Decidedly, which takes us onto the first of our 5 favourite blog posts of 2019:

1. Decidedly Joins Populus

In October, we were acquired by the Populus, one of our long-standing partner agencies. This has been an exciting step for us – one that has given us greater scale, breadth and capacity to offer even better value to our clients. Find out more details about the acquisition here.

2. MOVE OVER MILLENNIALS – OLDER ADULTS ALSO WANT EXPERIENCES

Are millennials unique in their love of experiences? We don’t think so. People are reaching retirement age healthier and richer than ever before. So why are so many travel and experiential brands not catering to this cash and time rich audience? 

3. THE FUTURE IS 5G

2019 was the year that 5G first became a reality. But what is it exactly? And what impact will it have on our lives? Here’s all you need to know.

4. IT’S A FINE LINE BETWEEN SIMPLIFYING AND STEREOTYPING

It’s important to simplify the market when creating a segmentation. But if you create too few segments, you risk filling them with people who don’t belong. We take a look at how to tread the fine line between simplifying and stereotyping.

5. WHERE SHOULD INSIGHT SIT IN THE PRODUCT DEVELOPMENT PROCESS?

How do you create future-ready products and services? By making insight central to your product development. But where in the process should it sit?