FreshMinds Christmas reading: our top 5 blog posts of 2017

As the year comes to a close, we’re sharing our favourite posts from the FreshMinds blog. Here are 5 pieces to add to your Christmas reading list:

1. Teens in 2017

This year, we launched Teens In 2017, a piece of proprietary research designed to help brands get closer to today’s teens. As the core spenders of tomorrow, teenagers present a huge opportunity for brands.

2. Why the iPhone X matters for our industry

September saw the launch of the iPhone X, a move which caused much excitement in our industry. Why? The phone’s in-built facial recognition technology has the power to get us closer to real consumer behaviour than ever before. Read our view on what the iPhone X could do for our industry.

3. Inside Innovation at Diageo

This year saw the start of our Inside Innovation series, designed to give you a taste of what it’s like to work in innovation for some of the world’s biggest brands. In May, we shared the view from Diageo’s Emma Town and Andy Stubbings. Read their top tips for successful product innovation.

4. How to engage young people in research

Think we’re facing a losing battle when it comes to engaging young people in research? Think again. Our latest work with BARB showed that young people want to get involved in research, you just need to engage them in the right way! In an interview with BARB’s Sonja Ajdin, we hear what brands can do to capitalise on the findings of this research and conduct more effective research with young people. Find out more.

5. Ditch the PowerPoint – inspiration for conveying insights in memorable ways

Looking to engage the stakeholders that really matter? Our Head of Digital Transformation, Rich Cownley, shares just some of the techniques we’ve been using lately to cut through the noise and make insights really land. Get inspired.