V by Vodafone

Building a multi-market business from the ground up

The Next Big Thing

How do you find the next big revenue opportunity in a world where people are upgrading their smartphones far less often, and data services are increasingly commoditised? Already a leader in the Internet of Things (IoT) for businesses, Vodafone decided to make a strategic play into Consumer IoT. So, they joined forces with us to make this happen.

 

At every step, critical decision-making has been deeply rooted in consumer insight. From developing the overarching strategy and finding target segments, to defining the product range and designing the devices – right through to creating the brand, comms strategy and refining the e-commerce solution.

 

First Come, First Served

 

Vodafone launched V by Vodafone in 4 markets across Europe – getting a jump start on the competition as the first offering of its kind within the consumer IoT space. It’s a ground-breaking range of devices all managed via a dedicated app. From tracking the movement of your car to controlling security cameras remotely, even keeping tabs on your pets, it’s all possible with V. With major investments in R&D, hardware and software development and support infrastructure, Vodafone has essentially built a multi-market business from the ground up – a strategy they could pursue with confidence thanks to Decidedly bringing the consumer voice in at every stage.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

 “V by Vodafone allows our customers to stay closer to the people and the things they love, and do things that just aren’t possible using their mobile alone. For Vodafone it’s a chance to offer customers exciting new possibilities whilst getting us closer to the way they lead their family lives, outside of a SIM card and a contract. There has been much hype globally about the Internet of Things and with analysts predicting that people typically only have one mobile phone but maybe they’ll have 5-10 smart devices in the future. Working alongside Decidedly we have made IoT a reality for Europe and we are excited to be on the journey to open up this new consumer category.”

 

Pamela Brown, Global Head of Marketing for Consumer IoT, Vodafone

The Next Big Thing

How do you find the next big revenue opportunity in a world where people are upgrading their smartphones far less often, and data services are increasingly commoditised? Already a leader in the Internet of Things (IoT) for businesses, Vodafone decided to make a strategic play into Consumer IoT. So, they joined forces with us to make this happen.

 

At every step, critical decision-making has been deeply rooted in consumer insight. From developing the overarching strategy and finding target segments, to defining the product range and designing the devices – right through to creating the brand, comms strategy and refining the e-commerce solution.

 

First Come, First Served

 

Vodafone launched V by Vodafone in 4 markets across Europe – getting a jump start on the competition as the first offering of its kind within the consumer IoT space. It’s a ground-breaking range of devices all managed via a dedicated app. From tracking the movement of your car to controlling security cameras remotely, even keeping tabs on your pets, it’s all possible with V. With major investments in R&D, hardware and software development and support infrastructure, Vodafone has essentially built a multi-market business from the ground up – a strategy they could pursue with confidence thanks to Decidedly bringing the consumer voice in at every stage.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

 “V by Vodafone allows our customers to stay closer to the people and the things they love, and do things that just aren’t possible using their mobile alone. For Vodafone it’s a chance to offer customers exciting new possibilities whilst getting us closer to the way they lead their family lives, outside of a SIM card and a contract. There has been much hype globally about the Internet of Things and with analysts predicting that people typically only have one mobile phone but maybe they’ll have 5-10 smart devices in the future. Working alongside Decidedly we have made IoT a reality for Europe and we are excited to be on the journey to open up this new consumer category.”

 

Pamela Brown, Global Head of Marketing for Consumer IoT, Vodafone