When it comes to takeaways, everyone’s got an opinion. Ask for a recommendation for a curry house or pizza joint, and people will talk your ear off with their verdict on the good, the bad and the ugly. With that in mind, online food ordering service Just Eat came to us with a challenge: to reinvent their ratings and reviews system in-app. And turn more browsers into buyers.
We pledged to help Just Eat spice up their user experience by making it easier for customers to discover enticing new restaurants and dishes. We set up online communities in the UK, Spain, Denmark and Canada, to get to the ins and outs of what they love – and loathe – about online ratings systems. Blending Just Eat stakeholders and consumers together, we cooked up a super-charged feature set, and a prototype app tried and tested by consumers. We had gone from insight to minimal viable product in just six weeks.
What happened next? The prototype app has been fed into Just Eat’s wider product development cycle for further refinement through beta, A/B and usability testing. So, who’s hungry?