Just Eat

Reinventing ratings and reviews

Tuck in to your new favourite takeaway

When it comes to takeaways, everyone’s got an opinion. Ask for a recommendation for a curry house or pizza joint, and people will talk your ear off with their verdict on the good, the bad and the ugly. With that in mind, online food ordering service Just Eat came to us with a challenge: to reinvent their ratings and reviews system in-app. And turn more browsers into buyers.


We pledged to help Just Eat spice up their user experience by making it easier for customers to discover enticing new restaurants and dishes. We set up online communities in the UK, Spain, Denmark and Canada, to get to the ins and outs of what they love – and loathe – about online ratings systems. Blending Just Eat stakeholders and consumers together, we cooked up a super-charged feature set, and a prototype app tried and tested by consumers. We had gone from insight to minimal viable product in just six weeks.


Dishing up five-star reviews, every time


What happened next? The prototype app has been fed into Just Eat’s wider product development cycle for further refinement through beta, A/B and usability testing. So, who’s hungry?


Want to find out more?


Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“Increasingly agility is becoming part of the research process. The old days of taking six months to a year to iterate and come up with product recommendations are gone and I see this as happening both in qual and quant research. There are a number of disruptors in the quant space and I see Decidedly taking this in the qual space.”


Rufus Weston, Head of Insight, Just Eat