Investec

Developing a market-leading, award-winning private bank account

A Voyage of Discovery

The UK banking market – it’s notorious for being a highly regulated and highly commoditised space. And it’s only becoming fiercer. So how do firms take on the big players? Wanting to be the go-to private bank for high net worth individuals, Investec was looking to gear itself up – and differentiate itself – to challenge its banking rivals. 

 

Investec came to us wanting to develop a cutting-edge premium financial product. So, we made it a reality. We started by going straight to the source, Investec’s high net worth customers – discovering that these customers were simply, looking for simplicity. We used customer insight as the catalyst to guide our entire journey, working alongside Investec – from developing the product to shaping its marketing messaging to making the business case for launch. 

 

A Cut Above the Rest

 

Voyage by Investec is the firm’s market-leading private bank account. Its arrival has seen Investec more than double the size of their high net worth customer base and increase the net asset value of its clients tenfold. Oh, and the account has won its fair share of awards too, winning Money Net’s Best Private Bank Account and the Market Research Society’s award for best Financial Services Market Research. And the insights uncovered by Decidedly are further fueling Investec’s market positioning. 

 

WANT TO FIND OUT MORE?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”

 

Dan Sale, Head of Digital Marketing, Investec

A Voyage of Discovery

The UK banking market – it’s notorious for being a highly regulated and highly commoditised space. And it’s only becoming fiercer. So how do firms take on the big players? Wanting to be the go-to private bank for high net worth individuals, Investec was looking to gear itself up – and differentiate itself – to challenge its banking rivals. 

 

Investec came to us wanting to develop a cutting-edge premium financial product. So, we made it a reality. We started by going straight to the source, Investec’s high net worth customers – discovering that these customers were simply, looking for simplicity. We used customer insight as the catalyst to guide our entire journey, working alongside Investec – from developing the product to shaping its marketing messaging to making the business case for launch. 

 

A Cut Above the Rest

 

Voyage by Investec is the firm’s market-leading private bank account. Its arrival has seen Investec more than double the size of their high net worth customer base and increase the net asset value of its clients tenfold. Oh, and the account has won its fair share of awards too, winning Money Net’s Best Private Bank Account and the Market Research Society’s award for best Financial Services Market Research. And the insights uncovered by Decidedly are further fueling Investec’s market positioning. 

 

WANT TO FIND OUT MORE?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”

 

Dan Sale, Head of Digital Marketing, Investec