A Global Utilities Company

Smashing stereotypes to uncover the real needs of next generation seniors

GETTING CLOSER TO REAL

A global utilities company wanted to understand the needs and desires of the over-60 population in the USA, so that it can provide products and services to help this population live better, easier, more active and more independent lives as they age.

 

In-home ethnographic research conducted with 32 seniors across the US unearthed insights surrounding independent living, safety, mental & physical health. We installed cameras in their homes granting us unfiltered access to their lives and real behaviours – overcoming issues of claimed, recalled and subjective bias. By examining the experiences, needs and desires of this population, we were then able to isolate the solutions which would be most beneficial to this audience.

 

PIVOTING STRATEGY BASED ON NEW INSIGHTS

 

Our outputs turned our client’s perceptions of seniors on their head. They are now changing tack around the targeting and marketing of their in-home products and services – and are developing future facing solutions that best support active ageing.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

GETTING CLOSER TO REAL

A global utilities company wanted to understand the needs and desires of the over-60 population in the USA, so that it can provide products and services to help this population live better, easier, more active and more independent lives as they age.

 

In-home ethnographic research conducted with 32 seniors across the US unearthed insights surrounding independent living, safety, mental & physical health. We installed cameras in their homes granting us unfiltered access to their lives and real behaviours – overcoming issues of claimed, recalled and subjective bias. By examining the experiences, needs and desires of this population, we were then able to isolate the solutions which would be most beneficial to this audience.

 

PIVOTING STRATEGY BASED ON NEW INSIGHTS

 

Our outputs turned our client’s perceptions of seniors on their head. They are now changing tack around the targeting and marketing of their in-home products and services – and are developing future facing solutions that best support active ageing.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.