Private Bank

Developing a market-leading, award-winning private bank account

Investing in the future

The UK banking market – it’s notorious for being a highly regulated and highly commoditised space. And it’s only becoming fiercer. So how do firms take on the big players? Wanting to become the go-to private bank, our client wanted to differentiate itself to take on its banking rivals. 

 

Our client came to us looking to develop a cutting-edge premium financial product. So, we made it a reality. We started by going straight to source – to our client’s customers. And discovered that they were simply looking for simplicity. We used this insight as the catalyst to guide our entire journey – from developing the product to shaping its marketing messaging to making the business case for launch. 

 

A Cut Above the Rest

 

Our client has launched a market-leading private bank account. It’s a hit with customers. And it’s won its fair share of awards too – in the market research industry and beyond. What’s more, the insights uncovered by Decidedly are further fueling the bank’s market positioning. 

 

WANT TO FIND OUT MORE?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”

 

Head of Digital Marketing, Private Bank

Investing in the future

The UK banking market – it’s notorious for being a highly regulated and highly commoditised space. And it’s only becoming fiercer. So how do firms take on the big players? Wanting to become the go-to private bank, our client wanted to differentiate itself to take on its banking rivals. 

 

Our client came to us looking to develop a cutting-edge premium financial product. So, we made it a reality. We started by going straight to source – to our client’s customers. And discovered that they were simply looking for simplicity. We used this insight as the catalyst to guide our entire journey – from developing the product to shaping its marketing messaging to making the business case for launch. 

 

A Cut Above the Rest

 

Our client has launched a market-leading private bank account. It’s a hit with customers. And it’s won its fair share of awards too – in the market research industry and beyond. What’s more, the insights uncovered by Decidedly are further fueling the bank’s market positioning.  

 

WANT TO FIND OUT MORE?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“Without a doubt the research has influenced every aspect of this innovative product and has continued to guide the product and marketing strategy long after the initial launch.”

 

Head of Digital Marketing, Private Bank