Channel 4

Delving into teenagers’ worlds

Tracking Teenage Kicks 

Teenagers can be so difficult to talk to sometimes. They won’t open up, or they just mumble something before hurrying off to their bedroom. At least that’s the preconceived notion. We’re not so sure we agree. Channel 4 don’t think so either – and having created programmes that helped define what being a teenager means over the years, they’re the expert here.

 

So, when they asked us to get closer to young people, we knew we’d have to create something next level to impress and tell them something they didn’t already know. Our response was a truly innovative use of tech: 360º video to film teens in their homes, capturing compelling insight about their lives and what matters to them most – all in a real-life scenario.

 

The Kids are Alright

 

How’s this helped our friends at 4? To start, the Channel got a closer connection with one of its main audiences: a deeper understanding of young people in a perspective impossible to gain through traditional research. And what’s more, they used the content as part of an event for advertising partners using virtual reality to let attendees explore the teenage world first hand – positioning Channel 4 as the go-to ad partner for youth audiences.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“For us, Decidedly’s use of VR offers a unique and powerful insight into the lives of young people. This allows us to immerse ourselves in their personal space to gain a perspective previously reserved only for the primary researcher, rather than the end user.”

 

Georgina Harvey, Research Manager, Channel 4

Tracking Teenage Kicks 

Teenagers can be so difficult to talk to sometimes. They won’t open up, or they just mumble something before hurrying off to their bedroom. At least that’s the preconceived notion. We’re not so sure we agree. Channel 4 don’t think so either – and having created programmes that helped define what being a teenager means over the years, they’re the expert here.

 

So, when they asked us to get closer to young people, we knew we’d have to create something next level to impress and tell them something they didn’t already know. Our response was a truly innovative use of tech: 360º video to film teens in their homes, capturing compelling insight about their lives and what matters to them most – all in a real-life scenario.

 

The Kids are Alright

 

How’s this helped our friends at 4? To start, the Channel got a closer connection with one of its main audiences: a deeper understanding of young people in a perspective impossible to gain through traditional research. And what’s more, they used the content as part of an event for advertising partners using virtual reality to let attendees explore the teenage world first hand – positioning Channel 4 as the go-to ad partner for youth audiences.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

“For us, Decidedly’s use of VR offers a unique and powerful insight into the lives of young people. This allows us to immerse ourselves in their personal space to gain a perspective previously reserved only for the primary researcher, rather than the end user.”

 

Georgina Harvey, Research Manager, Channel 4