A Premier League Football Club

Redesigning A Failing App To Score With A Global Fanbase

GETTING AHEAD OF THE GAME

To win in the ultra-competitive environment of world football, constantly winning new fans and boosting exposure is key. So to stay ahead, a top premiership football club approached us to help them design a cutting-edge app to form the centrepiece of their content offering in the APAC region – home to over a billion football fans.

 

We created a one-stop online survey that allowed us to do everything from exploring the global market to ideating new features, mocking them up and putting them back into field to test – all to understand what fandom means to 3000+ fans.

 

SCORING CONNECTIONS, BOOSTING LOYALTY

 

Our insight helped our client tackle its failing app and redesign it to score with its global fans, drive loyalty and boost the club’s revenue and marketability globally.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.

GETTING AHEAD OF THE GAME

To win in the ultra-competitive environment of world football, constantly winning new fans and boosting exposure is key. So to stay ahead, a top premiership football club approached us to help them design a cutting-edge app to form the centrepiece of their content offering in the APAC region – home to over a billion football fans.

 

We created a one-stop online survey that allowed us to do everything from exploring the global market to ideating new features, mocking them up and putting them back into field to test – all to understand what fandom means to 3000+ fans.

 

SCORING CONNECTIONS, BOOSTING LOYALTY

 

Our insight helped our client tackle its failing app and redesign it to score with its global fans, drive loyalty and boost the club’s revenue and marketability globally.

 

Want to find out more?

 

Take a look at other examples of our work to learn more about how we help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster. If you’re interested in working with Decidedly, get in touch with us now.