Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Uber’s agile approach to service development, Barclaycard’s plans to use its wearable payments technology as an insight tool and Tesco’s hackathon to drive innovation.
Uber leads the way in agile service development
Rideshare and taxi app Uber has announced it is testing a new on-demand delivery service called Corner Store. The service, which allows Uber customers to order emergency supplies through the Uber app, is being trialled with a limited group of users in Washington DC. The trial is a great example of agile service development in action. Rather than ploughing time and money into a full scale roll out, Uber is running a “limited-time-only experiment” to test a prototype with consumers, gain feedback and determine if there is demand for the service. To find out more about Uber’s agile approach to service development, read our thoughts on Corner Shop on the blog.
Could wearable payments technology become an insight tool?
In July, we reported the launch of Barclaycard’s bPay band, a wristband that customers can top up and use to make contactless payments. Now Barclaycard has announced plans to offer bPay as a white label tool to help sports and leisure brands collect behavioural data about their customers that can then be integrated into their CRM systems. But with wearable tech, especially for payments, in its infancy, will users be willing to embrace the device and hand over their data to brands? And if the technology does take off, brands will need to consider how to enrich this behavioural data with qualitative insight to get beyond what consumers have done and into their motivations for doing so.
Tesco launches hackathon to drive innovation in its health strategies
Tesco is has launched a 48-hour innovation hackathon focusing on health. The event, which kicks off today, will see agile teams of web developers, marketers, designers and entrepreneurs come together to consider how the retailer can tap into digital, social and mobile to encourage consumers to live a healthy lifestyle. For example, participants will be asked to consider how data can be used to help consumers make more healthy choices and share tips with one another. The hackathon is being organised by Tesco Labs, the supermarket’s innovation hub, which has a strong focus on learning from start-ups. But Tesco is not the only brand looking to involve smaller companies and entrepreneurs in the innovation process, this is part of a wider trend. In a recent blog post, we explore 4 other corporates collaborating with start-ups to drive innovation.