Agile Innovation Update – December 2015

Each month we bring you the FreshMinds Agile Innovation Update. This month we’re looking at Volvo’s trial of in-car delivery, a new app from Barclays designed to aid their product development process, the needs driving the collaborative economy and a new way to pay with contactless.

Volvo trials in-car delivery

Volvo is hoping to help its customers beat the stress of Christmas shopping by trialling a new in-car delivery service in Gothenburg. The Swedish car manufacturer has teamed up with logistics company PostNord and two Swedish online retailers to trial the service which sees packages being delivered straight to the recipient’s car boot. With Audi having tested a similar concept in Germany and Uber announcing ambitions to move beyond just transporting people to transporting goods, greater collaboration between retail and automotive companies looks to be on the horizon.

Barclays brings customers to the heart of product development with dedicated app

Barclays is introducing a new app to help shape the development of its mobile banking services. The Launchpad app will be made available to a select group of Barclays customers who will be able to test and then feedback on a range of new features through the app before they are introduced more widely. Putting prototypes into consumers’ hands early on and getting them to test these in real-life scenarios is a shrewd strategy. By having the opportunity to optimise products based on consumer feedback before launch, Barclays substantially lowers the risk involved.

Consumers’ need for convenience is driving the collaborative economy

A new report from Jeremiah Owyang uncovers the perceived benefits driving the burgeoning collaborative economy. Convenience is the most popular reason for using collaborative economy services, followed by price and then product or service quality. Having already mastered the convenience element, poster child of the collaborative economy, Uber, looks set to compete even more fiercely on price with the launch of its ridesharing service, uberPOOL, this week which promises to lower prices by up to 25%.

New partnership seeks to bring contactless payment into fashion

Last month we reported that Visa had showcased contactless payment jewellery at London Fashion Week which allowed guests to shop the catwalk from their seats. Now Topshop has gone a step further, having launched a whole range of contactless payment fashion accessories in partnership with Barclaycard both in its stores and online. The collection features wristbands, keychains, smartphone cases and stickers, which are then linked to a digital wallet to facilitate contactless payment. Will this partnership between a major financial services provider and an international retailer be enough to take contactless payment accessories off the catwalk and to the masses?