We are Decidedly

We are an insight and innovation consultancy.

 

We help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster.

 

Blending insight, innovation and technology we get you closer to consumers – giving you the confidence to act decidedly about the future.

 

You might have known us before as FreshMinds. Find out why we’ve changed our name.

NOT THE USUAL SUSPECTS

 

We’re a team of insight consultants, technologists and innovators – who think quickly and move even faster.

 

We’re inquisitive people, responsive people, make-it-happen people. So expect candid conversations and rapid progress.

 

When you work with us, there’s no sitting comfortably and definitely no hanging about. We test thinking, not patience.

 

Here’s what we’re about

WE CHALLENGE
THINKING

We look beyond accepted wisdom and spot assumptions that might slip by unchecked. We’re hardwired to ask stretching questions, share surprising points of view and make bold recommendations because we’re always looking for new possibilities for our clients.

WE WORK AT
THE EDGE

We’re the scout team for the early adopters. If something’s possible, we’ll know about it. We might even have done it. We’re equally in our element harnessing future-ready tech as we are presenting our latest research. We fuse the best of the start-up scene with the best of business knowledge to take you all the way from insight to prototype.

WE’RE ALWAYS
AMPED

We throw ourselves into everything we do, eager to get to grips with every client challenge. We revel in finding our way through the trickiest of problems to release the next great, disruptive idea into the world.

Catherine Crump

CEO

Chris Thompson

Director of Innovation

Jane Franklin

Director of Strategy

Sam Davis

Director of Quantitative Research

Dominique Peters

Director – Customer Closeness

Rich Cownley

Technology Director

Steven Martin

Head of Professional Services & Private Equity

James Wallis

Account Director

Dyra Trikka

Chief of Staff

Julie Hill

Financial Controller

Emma Muckersie

Head of Marketing

Lorenzo Galbiati

Senior Consultant

Milo Warby

Consultant

Claudine Levy

Senior Associate

Sam Beresford

Innovation Consultant

Katia Demina

Consultant

Terri Bolton

Consultant

Chris Holmes

Consultant

Alicia Dowsett

Consultant

Rupert Tottman

Consultant

Annie McIntosh

Assistant Accountant

Sophie Tooke

Senior Technology Associate

Tony Lea

Senior Associate

Louise Bredholt

Marketing Executive

Sophie Declerck

Senior Associate

Dale Orlando Armitt

Office Manager