We’ll be out and about over the next few months, speaking at a number of events about our favourite topics – insight, technology and innovation. You can catch at the Market Research Society’s March Speaker Evening and their Annual Conference as well as at The Insight Show, The UK Soft Drinks Industry Conference and Management Today Live.
On your side: Researching society’s most vulnerable with true empathy
Thursday 10th March 2016 at the Market Research Society, The Old Trading House, London
Join our Head of Client Development, Anjul Sharma, at the Market Research Society’s March Speaker Evening as we join forces with our client Nationwide, to explore how to research vulnerable consumers with empathy. We’ll bring this topic to life with a case study focusing specifically on debt and how financial services providers can navigate this complex issue. Not only will we investigate the emotional and psychological impact of debt but we’ll explore how to research vulnerable audiences more widely, sharing our tips for exploring even the most sensitive of topics with consumers.
Who will drive the future of innovation?
Tuesday 15th March 2016 at 3.15pm, MRS Annual Conference, Grange Tower Bridge Hotel, London
Join us at Impact 2015 for a panel discussion with some of the industry’s leading thinkers as we debate who will lead the future of innovation: in-house insight teams or corporate/startup partnerships. As incubators, accelerators and other forms of corporate/startup partnership gain ever increasing media attention, we ask if they are the best way of bringing new ideas to market. And if so, what this means for the role of insight? Hear first-hand some the challenges and benefits of both approaches from Argos’ Colin Duff, EE’s Hilary Ingleton and Hachette’s Louisa Livingston and take your stance.
Exploring the connected home market
Wednesday 27th April 2016, Insight ‘16, Olympia Central, London
We are delighted to be speaking at Insight ‘16 with our client, O2, about one of our most exciting pieces of work to date. Together, we’ll tell the story of a comprehensive programme of research which has enabled the brand to explore one of the UK’s most lucrative and fast-growing markets: the connected home. In the session, you’ll hear how a unique approach to navigating such an early-stage and rapidly changing market has enabled O2 to identify areas of white space and gain a rich understanding of consumer needs from this innovative, new technology. This is one session you cannot miss!
Innovation in soft drinks: now and next
12th May 2016, UK Soft Drinks Industry Conference, Congress Centre, London
We’re thrilled to be opening the UK Soft Drinks Industry Conference, with our keynote: Innovation – Now and Next. In our session, FreshMinds CEO Caroline Plumb will take a look at where the market is now; exploring some of the key trends we’re seeing at present. Then we’ll fast-forward; taking a look at some of the most exciting and innovative developments taking places at the edges of the market which we believe will influence where the industry will head in the coming years.
The Future is … Gender Balance
Thursday 23rd June 2016, MT Live: The Future of Work, 200 Aldersgate
Twice featured on Management Today’s 35 Women Under 35 list, our CEO Caroline Plumb is looking forward to being back on home turf at Management Today’s MT Live conference on the Future of Work. Together with an esteemed panel of industry commentators she’ll be discussing what’s next for women in business. What challenges still remain and how can these be tackled?