3 top tips for brave decision making

After a recent Marketing Society event that featured Syl Saller, the CMO of Diageo and Craig Inglis, the Customer Director of John Lewis, Decidedly’s very own Director of Innovation, Chris Thompson, shares his top three take-away tips for brave decision making.

At the end of the day, it’s important to remember:
1. Being bold doesn’t get you fired
2. Choose an agency that challenges you
3. Go back to the customer

We hope you enjoyed our video and that it has inspired you to make some brave decisions yourself! If you have any additional tips, we would love to hear from you.