As the year comes to a close, we take a look back at our most-read blog posts of 2015 including an interview with auto disruptor Carwow, some great examples of data visualisation in action and our own research into the high street of 2025.
How Carwow is disrupting the automotive industry
Back in March, we caught up with Carwow, the UK’s first comparison website for brand new cars. Together, we explored how changes in consumer behaviour, especially with regard to how consumers buy cars, are fueling Carwow’s growth and disrupting the automotive industry in the process. Take a look at the full interview.
FreshMinds promotes UK research industry on trade delegation with David Cameron
In July, our CEO and UK Business Ambassador, Caroline Plumb, was lucky enough to accompany the Prime Minister on a trade delegation to South-East Asia designed to promote UK trade and investment in the region. We were delighted to have the opportunity to represent the UK research industry abroad and to snag a lovely quote from the PM. See what he had to say about FreshMinds and find out more about the trade delegation.
Four great examples of data visualisation in action
We’re passionate about visualising data in a way that brings key insights and trends to life for our clients. In January, we explored a range of different data visualisation techniques, together with our favourite examples of each. Amongst our favourites were David McCandless’ ‘Debtris’ animation and the Huffington Post’s infographic about how to have the perfect day at work. Take a look at all the visualisations.
The power of storytelling in market research
As advocates of storytelling in market research, we were intrigued by a new app from US company, Storycorps. The app enables participants to tell their own stories by recording peer-to-peer interviews with their family and friends and then submit these recordings to a central archive. Find out more about the app and read our reflections on the benefits and pitfalls of peer-to-peer interviewing in research.
The high street of 2025
July saw the launch of our own research, designed to uncover what the high street will look like in 2025. We found that there is a strong desire to see change on the British high street: nearly two thirds of UK consumers (63%) think the high street has lost its appeal and almost half (46%) believe that big brands are to blame.