Go further,
faster

We help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster

Go further,
faster

We help the world’s most ambitious brands accelerate critical decision-making and develop future-ready products, services and strategies faster

Blending insight, innovation and technology we get you closer to consumers – giving you the confidence to act decidedly about the future



INSIGHT


We blend traditional and innovative research to give you better insights – insights that get you closer to consumers and allow you to make confident decisions about the future




INNO­VATION


We take insight through to application to develop products and services that set you apart and drive growth




TECH­NOLOGY


By building prototypes and harnessing next generation technology, we go beyond insight and ensure we drive change – taking your business further, faster


WHAT WE DO

Understanding consumers

GET CLOSE FOR COMFORT

 

When you get closer to consumers, business thrives. So we’re pushing the edge, blending innovative, tech-enabled approaches with more traditional research techniques to get you closer – so you can understand more about real behaviours than ever before.

 

It’s an entirely new level of insight that gives you a clearer picture of who your customers are, exactly what motivates them and how to make products and services that will blow them away.

 

We helped Made.com get comfy with their customers and uncovered a true meeting of hearts and minds between Nationwide and Gen M.

 

Isn’t it time you got to know yours?

Customer and market segmentation

CUT THROUGH TO DIFFERENT CONSUMERS

We build segmentations that lift the lid on different consumer groups to give you a deeper understanding of who they really are. Armed with this, we’ll help you create a more intelligent way to target each audience, tailoring your product and marketing to meet their needs – pushing your business forward, faster.

Lifelogging

EXPERIENCE THE MOMENTS THAT MATTER

Through video, audio and imagery, we give you a window into consumers’ lives so you can see how they really engage with your product, brand or category. Get closer. Uncover deep understanding. Because when you know your customers inside out, you can create comms that connect, and products that really deliver on their needs.

Passive Tracking and Passive Observation

GET THE REAL DEAL

Our passive tracking and observation tools are here to get you closer to consumer truths. How? By going beyond what people say. And uncovering what they actually do – in real environments and on their devices. Identify pain points and find unmet needs that you wouldn’t get to in any other way and use that insight to create killer products and services.

WHAT WE DO

Understanding consumers

GET CLOSE FOR COMFORT

 

When you get closer to consumers, business thrives. So we’re pushing the edge, blending innovative, tech-enabled approaches with more traditional research techniques to get you closer – so you can understand more about real behaviours than ever before.

 

It’s an entirely new level of insight that gives you a clearer picture of who your customers are, exactly what motivates them and how to make products and services that will blow them away.

 

We helped Made.com get comfy with their customers and uncovered a true meeting of hearts and minds between Nationwide and Gen M.

 

Isn’t it time you got to know yours?

Customer and market segmentation

CUT THROUGH TO DIFFERENT CONSUMERS

We build segmentations that lift the lid on different consumer groups to give you a deeper understanding of who they really are. Armed with this, we’ll help you create a more intelligent way to target each audience, tailoring your product and marketing to meet their needs – pushing your business forward, faster.

Lifelogging

EXPERIENCE THE MOMENTS THAT MATTER

Through video, audio and imagery, we give you a window into consumers’ lives so you can see how they really engage with your product, brand or category. Get closer. Uncover deep understanding. Because when you know your customers inside out, you can create comms that connect, and products that really deliver on their needs.

Passive Tracking and Passive Observation

GET THE REAL DEAL

Our passive tracking and observation tools are here to get you closer to consumer truths. How? By going beyond what people say. And uncovering what they actually do – in real environments and on their devices. Identify pain points and find unmet needs that you wouldn’t get to in any other way and use that insight to create killer products and services.

Identifying market opportunities

FORECAST BRIGHTER

 

Customer insight only gives you part of the picture. Taking advantage of it demands understanding where your industry is heading and your role within it.

 

We forecast trends, map the direction of your market and identify platforms for innovation to ensure your strategy is not only sound for today but fit for the future too.

 

We helped Vodafone shape the future of the ‘Internet of Things’ and created a tech roadmap for 2025 for a leading car insurer.

 

The world moves fast – we’ll make sure you keep pace.

Going further, faster

LET INSIGHT TAKE FLIGHT

 

We take you from insight to ideas to prototypes. Because we know that the best way to see if something will fly is to test the real thing with real people.

 

So we work at sprint speed, building concept or product prototypes that you can put in front of consumers. By bringing concepts to life and moving them forward through agile UX testing – we get you to exciting new places faster than ever before.

 

We reinvented the ratings and reviews system within the Just Eat app and created a market-leading service with Vodafone that provides a little help for the modern parent.

 

We don’t just imagine what the future looks like, we help you create it.

Going further, faster

LET INSIGHT TAKE FLIGHT

 

We take you from insight to ideas to prototypes. Because we know that the best way to see if something will fly is to test the real thing with real people.

 

So we work at sprint speed, building concept or product prototypes that you can put in front of consumers. By bringing concepts to life and moving them forward through agile UX testing – we get you to exciting new places faster than ever before.

 

We reinvented the ratings and reviews system within the Just Eat app and created a market-leading service with Vodafone that provides a little help for the modern parent.

 

We don’t just imagine what the future looks like, we help you create it.

Our clients

We’d love to work with you too